Inside 43215: Building Blocks
MY BOSS
Wanna talk to Kimberly Jones’ boss? Talk to Kimberly Jones. She’s her own boss of her own start-up business (and it’s about to debut downtown). Better yet, Boss Jones is building her own dream and her own empire on a shoestring budget.
What’s her secret? It’s pretty easy to see what the massage entrepreneur does right:
1. Start small. Kimberly Jones debuted her massage service, Body Mechanix at Pearl Market three years ago. She says, “At the beginning, we’d make, maybe thirty dollars.” Jones stuck with it, and now she’s booked-to-the-hilt on market days.
Hence, she can afford to go big-time with her new project Take Ten Body Therapy (116 N. High St.). The stop opens next week, offering massages from 10 am until 6:30 pm.
2. Know your market. Jones saw that downtown clients operate on tight schedules. While hour-long full body massages might not be right for this neighborhood, we do need ten-minute breaks. That’s what made Jones famous.
3. Listen to your customer. According to Jones, “People really want us to work on the neck and back.” So that’s what her no-nonsense team focuses on during the mini-massage. The price is mini too: ten to twenty dollars.
Downtown development is in the business of growing dreams. What’s your dream?
October 7th, 2008 at 7:22 am
[...] its new space - as you know.” She’s referring to the new spot at 116 N. High Street we told you about a few weeks [...]